October 16 Agenda

What sites have grown in organic market share in 2020, and how did they achieve the results they did? Lily will provide an overview of which sites have been gaining ground during the coronavirus pandemic, as well as winners of recent Google algorithm updates. Her talk will provide examples of specific SEO strategies these sites have implemented to earn top positions, and the extent to which E-A-T (expertise, authoritativeness, and trustworthiness) plays a role in SEO performance in 2020.

A fireside chat with Richard Rowley and Tania Shershin from VRBO, an Expedia Group company.

Learn how one business built a legacy from nothing but an idea and an E-commerce SEO plan. Session includes an overview of the original roadmap, lessons learned, and optimization processes developed for competitive product categories, products and link-earning content. Several case studies and actual data will be presented, along with a list of the tools used, resources hired, and tasks implemented, meaning, leave with something actionable and measurable.

Don’t just come learn from the one of the industries longest practicing SEOs. Interact! Questions will be expertly curated from within the DMO community a week prior and then answered live on camera by the one and only Jim Boykin of Internet Marketing Ninjas.