August 14, 2020 Virtual Summit Agenda | Digital Marketers Organization

August 14 Agenda

All times are in Pacific Standard Time
Summit Kick Off
11:00am
Jim ChristianJim Christian
DMO
Joe SinkwitzJoe Sinkwitz
DMO
TJ Van Der WerfTJ Van Der Werf
DMO
SEO: Topics, Queries, Intent and Topology

Join Arsen Rabinovich for another one of his in-depth, rapid-fire presentations. This time, he will take us on a journey inside real-life SEO scenarios, processes, tools, and procedures to help laser-focus your website’s matching of search queries and intent.

11:05am
Arsen RabinovichArsen Rabinovich
TopHatRank
Session Break
11:50-11:55am
How to Nail Discontinued Products for SEO and CRO

A deep dive into the problem of discontinued products and SEO. How to improve your rankings, real world examples and how to use dead products to drive killer CRO wins too. Jam packed!

11:55am
Common Sense UX

In this session we will look at the MANY areas where businesses can improve their onsite User Experience with simple fixes and basic common sense … something that seems to be missing all too often. By the end of this presentation you will see that the foundation for every good UX begins with attention to detail, persistence and diligence but above all else, just simply being a person. You’ll walk away looking at yours and your client’s websites through new eyes, one’s that remember what it’s like to be a human.

12:40pm
Session Break
1:25-1:30pm
Words + Pictures: A Content Marketer’s Guide to Optimizing Visual Content

Most content created for content marketing — except for a few minor exceptions — is visual. Marketers must work harder than ever to optimize visual content to deliver effective brand stories on digital platforms. Effective optimization starts with content that aligns to a well-planned user experience. Learn practical tips for planning, delivering, and optimizing visual content.

1:30pm
Q&A with Jim Boykin

Don’t just come learn from the one of the industries longest practicing SEOs. Interact! Questions will be expertly curated from within the DMO community a week prior and then answered live on camera by the one and only Jim Boykin of Internet Marketing Ninjas.

2:15pm
Cocktails & Conversations
3:00-4:00pm

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